Data driven media Relations for CEO and monetisation of Mercedes F1 partnership via podcasts and Live events

Broadcast Media, Podcasting and Live Events

MARKETTIERS4DC is engaged by Crowdstrike, across UK. UAE, US and Canada and delivers for the across all main Group disciplines.

Broadcast Media – C-Suite, top tier focus placing Global CEO George Kurtz on targeted media delivering key investor relations audience.

Podcasting – Harnessing the power of podcasting to tap into a way to drive a direct sales return, and reach previously untapped markets.

Developed approach – To drive direct sales returns via podcasting and LinkedIn by utilising exclusive access to the most senior members of the Mercedes Maclaren F1 team.

Measure Strategy – Utilised the current situation to harness the celebrity and social power of Lewis Hamilton.

Live Events – Full curation of EMEA Falcon initiative from TTI’s London Studio.

  • The most consumed podcast by Crowdstrike in production
  • 90% open rate via LinkedIn InMail
  • – Reputational uplift of CEO translating to improve stock performance

“At Crowdstrike we work with lots of Agency’s around the world to drive value and engagement for our partners with MBP F1, M4DC are up their as one of the best.

Laura Bennet
Crowdstrike Global Head of F1