GSK
9 years of of messaging control of insight driven strategies
Data Insight, Controlled Messaging, Podcasting, Broadcast Media relations and Virtual Events
MARKETTIERS4DC is retain by GSK across all businesses under a 2 year Master Service Agreement, following 8 years as retained Broadcast PR specialist, current work includes:
Data insight – Consumer research into Vaccines and HIV + Media Owner auditing
Broadcast Media – Third phase launch of GSK ViiV HIV treatment regime targeting consumer a business media, deliver a 200% growth in coverage on Phase two
GSK Europe Conference – A two part event, the first for 200 senior leaders, and the second for 6,000 colleagues across Europe.. Elements like automated Word Clouds, Q&As and poling elements, were effective in beating all engagement targets set.
Podcasting – A specialised 8 minute internal podcast, creatively developed to educate health practitioners on the history and development of vaccines. Hosted by GSK medical advisors, with senior Global leaders in vaccines as guests.
- – 70 Media interviews on one day Utilising 3 Spokes people
- – Live Engagement & attendance on an unprecedented scale
- – 76% interaction rate from attendees
“It was a fantastic event, went really slick and smoothly – and looked very professional. The coordination across all of the teams, preparation of our leaders from a tech perspective, and the running on the day all went very well. As you know, we’re already planning to do another similar event, and we’d definitely recommend the Through The I team to other companies.”
Thomas Jenkins
Communications Director, GSK