Rolls Royce Motor Cars

Annual Results 2022

Virtual Press Conference & Global Media Relations

MARKETTIERS4DC have worked with RRMC Globally for 9 years, With COVID-19 preventing face-to-face contact with journalists, Rolls-Royce Motor Cars engaged TTI to create a dynamic virtual press conference from their factory at Goodwood, Sussex, to deliver their Annual Results.

The TTI virtual events team conceived and delivered a live and interactive virtual press conference to a  data driven global audience of journalists, immediately followed by down-the-line broadcasts to global media from all continents prioritised by RRMC Sales data.
The virtual press conference featured Rolls Royce CEO Torsten Müller-Ötvös deliver his keynote address, interspersed with dynamic animations and video content to boost the pace and aesthetic of the press conference.

Simultaneously further video content was released to three key stakeholder audiences: Rolls-Royce owners (via their app), the company’s staff, and the CEO’s LinkedIn followers.

All my questions were answered in the excellent press conference.

Robert Lea
Industry Correspondent, The Times.